GTA6 price: how much does it cost? ($79.99 and up)

GTA6 costs $79.99 (Standard) or $99.99 (Ultimate) in the US. This article breaks down pricing by region, what you get, and whether the price is justified.
Price by region
| Region | Standard | Ultimate |
|---|---|---|
| United States | $79.99 | $99.99 |
| Canada | $109.99 | $139.99 |
| Europe | €79.99 | €99.99 |
Regional pricing varies by platform and retailer; the above is based on official announcements.
Why $79.99?
- This is $10 above the last-gen AAA norm ($69.99), reflecting next-gen-only development.
- GTA6 has been in development for years and is Rockstar's biggest project to date.
Is the Ultimate worth $20 more?
The Ultimate Edition adds exclusive vehicles/weapons/outfits, extra story-related content and exclusive stores/missions. Whether it's worth it depends on how much you value those extras — see our editions comparison.
What the price includes / excludes
- Includes: base game, Vintage Vice City Pack (pre-order bonus), and (digital) one free month of GTA+.
- Excludes: early access (none exists), a physical disc (the physical edition is a download code).
Bottom line
$79.99 is the entry price, and it's in line with (slightly above) current AAA pricing. For most players the Standard Edition is the best value; the Ultimate is only for those who want the exclusive extras.
Final pricing is subject to the PlayStation Store, Microsoft Store, Rockstar Store and retailers.